Wearables: Can Marketers Find the Right Fit?
Wearables have grabbed everyone's attention -- but how does advertising fit into the relationship? Is it through utility or content? Does marketing even fit at all? Join Under Armour, one of the first brands to dive deep into wearables, and Mindshare's Life+, an agency dedicated to bridging the gap between wearables and brands, for a fireside chat about finding the right fit between people, advertising, and these oh-so-intimate devices.
- Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare NA
- Doug Ziewacz, Head of North America Media & Advertising, Under Armour Connected Fitness
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