In this second installment of Media Future Conversations, Beet.TV and True[X] will bring together industry leaders for an afternoon of provocative conversations about some of advertising's toughest issues -- from consumer ad avoidance to content overload.
4:00 - 4:30pm Panel: The New World Order of Advertising -- Content & Measurement That Really Matters
- Jordan Bitterman, Chief Strategy Officer, Mindshare NA
- John Montgomery, Chairman, GroupM Connect NA
- Ben Winkler, Chief Digital Officer, OMD
- Tobi Elkins, Journalist, Editor, and Storyteller [Moderator]
For more information, including the full agenda, please visit: https://mediafuture15.splashthat.com/