Mobile FirstLook: Strategy 2015

  • Time & Life Building 1271 Avenue of the Americas New York, NY, 10020 United States

Mindshare: Wearables and What 2015 Will Bring

Wearables have become topic du jour across media, agencies and brand confabs. The Apple Watch line is set to revolutionize a category that failed to arouse consumer interest when Samsung and its ilk launched smart watches. That said, marketers are taking a wait-and-see attitude on the utility and adoption of wearables. Health and fitness are areas of promise, but marketers expect a transfer of the more basic tasks from smartphones to smart watches. In this session, attendees will learn:

• The current wearables landscape 

• Outlook for 2015 and its marketing and retail implications

• How brands are leveraging wearables and what they are doing to extend their stories in this space

Jeff Malmad, managing director, Mindshare