Mindshare and Under Armour MapMyFitness
How a media agency and connected platform build insights and media programs based on mobility and movement. Mindshare and MapMyFitness talk about Life+ and how brands are leveraging new data to drive relevant brand experiences and how a connected platform reaches much more than the typical audience. Together, Jeff and Doug will talk about today’s landscape, how Mindshare and its wearables unit LIFE+ partner with MapMyFitness to uncover unexpected data correlations to reveal insights that drive successful campaigns. And, what is happening in our own backyard of Boston and what the data reveals.
- Jeff Malmad, Mobile and Life+ lead, Mindshare North America
- Doug Ziewacz, Sr. Director Sales, Connected Fitness
For More information or to register, please visit: http://createtech.aaaa.org/#humans