Jeff Malmad: The Connected Consumer at 4A's CreateTech


  • Microsoft Nerd Center 1 Memorial Dr Cambridge, MA, 02142 United States
4As CreateTech2014

4As CreateTech2014

Mindshare and Under Armour MapMyFitness

How a media agency and connected platform build insights and media programs based on mobility and movement. Mindshare and MapMyFitness talk about Life+ and how brands are leveraging new data to drive relevant brand experiences and how a connected platform reaches much more than the typical audience. Together, Jeff and Doug will talk about today’s landscape, how Mindshare and its wearables unit LIFE+ partner with MapMyFitness to uncover unexpected data correlations to reveal insights that drive successful campaigns. And, what is happening in our own backyard of Boston and what the data reveals.

Speakers:

  • Jeff Malmad, Mobile and Life+ lead, Mindshare North America
  • Doug Ziewacz, Sr. Director Sales, Connected Fitness

For More information or to register, please visit: http://createtech.aaaa.org/#humans