Jeff Malmad: The Connected Consumer at 4A's CreateTech

  • Microsoft Nerd Center 1 Memorial Dr Cambridge, MA, 02142 United States
4As CreateTech2014

4As CreateTech2014

Mindshare and Under Armour MapMyFitness

How a media agency and connected platform build insights and media programs based on mobility and movement. Mindshare and MapMyFitness talk about Life+ and how brands are leveraging new data to drive relevant brand experiences and how a connected platform reaches much more than the typical audience. Together, Jeff and Doug will talk about today’s landscape, how Mindshare and its wearables unit LIFE+ partner with MapMyFitness to uncover unexpected data correlations to reveal insights that drive successful campaigns. And, what is happening in our own backyard of Boston and what the data reveals.


  • Jeff Malmad, Mobile and Life+ lead, Mindshare North America
  • Doug Ziewacz, Sr. Director Sales, Connected Fitness

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