Chasing the Challenge of Consumer Engagement
Agency experts share their perspectives on successful partnerships and consumer engagement - at the top of every marketer’s hot list. Find out how they get customers to embrace a brand.
Moderator: Eric Schwab, Chief Commercial Officer, TEN: The Enthusiast Network
- Emma Witkowski, Managing Director, Digital Investment Lead, West Coast & Atlanta, Mindshare North America
- Mark Brown, EVP - Managing Partner, Chief Strategy Officer, Canvas Worldwide
- Jim Helberg, Executive Vice President and Chief Media Officer, RPA Advertising
- Kristi Lind, Managing Director, OMD
For more details, including registration info, please visit: http://www.magazine.org/node/48978/view/agenda
Chasing the Challenge of Consumer Engagement
How Do Marketers Understand and Navigate the New Political Landscape?
The 2016 Election was unprecedented, and there’s a lot to learn about how to treat the new political climate for everyone impacted by it. Marketers are not exempt from this, so this event from the Chicago Interactive Marketing Association will dive into how this year’s unusual and unpredictable media environment is challenging marketers and advertisers. The expert panel will discuss strategies and answers questions, such as:
– Have the political changes directly impacted an increase or decrease in ad spending?
– How is fake news / misinformation influencing brand communication?
– Are your client’s brand messages in danger of being labeled as intrusive or untrustworthy?
– Why should media credibility matter to marketers and advertisers?
- Dan Richardson, Director, Invention Studio, Mindshare North America
- Aaron Goldman, Chief Marketing Officer, 4C
- Jacob Weisberg, Chairman & Editor in Chief of The Slate Group
- Alex Niemczewski, CEO of BallotReady
For more details, including registration info, please visit: https://www.chicagoima.org/event/how-do-marketers-understand-and-navigate-the-new-political-landscape/?mc_cid=a4e7db6b52&mc_eid=5c92591e90#register
General Assembly has partnered with Women in Wireless Chicago to celebrate fierce females with an empowering, engaging and enriching conversation about success, and what it means for each of us. Hear from Chicago’s most inspiring female leaders - across media, to marketing, agencies, and design - who have blazed the path to stand up and stand out. From learnings, to failings and their secrets of success, this event is an opportunity to learn from the best of the advertising world - serious wisdom, from seriously cool women, all designed to supercharge you and your organization's success.
Panel Moderator: Ashley Krammer, Partner, Associate Director, Programmatic Trading Desk, Mindshare North America
- Trina Uzee, Executive Creative Director User Experience and Design Group, Allstate
- Monica Ho, CMO, xAd
- Alison Miller, Vice President of Marketing, Chicago Cubs
- Obele Brown-West, Senior Vice President, Digital Account and Engagement Lead, Weber Shandwick
For more info, including registration, please visit: https://generalassemb.ly/education/modern-day-wisdom-kickass-women-slaying-the-advertising-world/chicago/36259
Mindshare is hosting a special Earth Day event with our partners at BBC. Turn off your computers, lights, and join us for an unplugged hour of snacks, smoothies, and giveaways in New York. We'll feature a special guest speaker (Madeleine Lesser from the Environmental Defense Fund), followed by an exclusive screening of "Planet Earth II."
Follow along on Twitter (@mindshare_na), Instagram (@mindshare_na), and more for more content and insights throughout the day.
The 4A's Data Summit is a one-day, must-attend event featuring a cross-section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent. Rolf Olsen is a panelist at the session, The Agency Data Imperative.
As part of the Sundance Film Festival, Adweek, in partnership with FPT Media's Brand Storytelling event, will present the first-ever Adweek ARC Awards, honoring the finest story arcs in branded content produced in 2016.
Digital marketers know that programmatic is an indispensable aspect of digital ad-buying. And as the importance of data-driven programmatic buying has increased, so has the focus on mobile platforms.
At this HRMAC event, our panel of business leaders will explore how organizations can begin to build a successful employment brand in social media and other avenues that will resonate with existing and future employees. Sarah Hulsey moderates this event.
Does measurement around TV, mobile video, your long form content plays, social, and VOD keep you up at night? In this room wide conversation, Jason Smith moderates a panel of executives who are dealing with these issues day to day.
The Michigan Sport Business Conference was developed by a group of undergraduate students affiliated with both the Stephen M. Ross School of Business and School of Kinesiology. The vision of this event is to attract top sport executives to educate and develop the future business leaders of the world. Brian Millman is a speaker at this event.
The evolution in marketing is moving at a quicker pace than ever before and the transformation comes with dangers. Digital buyers have more control at their fingertip but are they adequately trained to handle it? Chris Wallace is a speaker at this event.
Your idea of a traditional workplace may become something of the past. Join us to discuss how four leading organizations are addressing workplace flexibility. Sarah Hulsey, Director of HR, Mindshare, will be moderating this panel.
Cynopsis Snapchat boot camp is where advertising and media leaders provide the background and the hands-on practice to become a Snapchat specialist. Jon Mottel joins as a speaker for the panel, The Measurement & Metrics Puzzle.
Effective integrated communications is at the core of the creative process in an age of convergence. If you strip away the traditional silos of advertising, media, PR, and digital, what is the core of great communications and does it affect marketers? Executive Director, Art Zambianchi, joins the #PRovoke2016 panel.
Wireless Influencers is the world's premier multidisciplinary forum for senior executives to examine what's next for wireless and digital media. Strictly limited to 500 participants, the closed-door, invitation-only, destination meeting is recognized for its exclusivity; retreat-style atmosphere; diverse, global, C-level attendee base; provocative, forward-looking content and boardroom-style discussion format; and the quality of its networking.
This year's speakers include David Lang, Chief Content Officer, Mindshare NA and President, Mindshare Content+ Entertainment.
For more details, please visit: http://rutbergco.com/conferences/wireless-influencers-2016/
Communications Week was founded in 2014 to bring together the greatest minds in PR and media. This year, their theme is "reinventing the industry," and Mindshare NA's Director of Invention Studio, Janet Levine, is a panelist.
Joey-Lyn Addesa, Strategic Planning & Social, Mindshare NA, joins a panel discussion at OMMA Social at Advertising Week, discussing the changes to Facebook in the past year, and how brands can respond strategically.
Advertising Week's Native Ad Forum will feature industry leaders including two of Mindshare's own: Aleksandra Injac, Managing Director, Programmatic and Brooke Robinson, Director, Social Media.
Mindshare President & Chief Content Officer, David Lang, moderates this Advertising Week panel on comedy & branded storytelling where digital media's top comedy experts will discuss the use of talent to help brands elevate their message.
In an industry that is constantly being disrupted, it is challenging to maintain an innovative digital advertising strategy. This session featuring Mindshare's Senior Partner & Managing Director, Andrew Davidson, takes a look at how data influences marketing and what the future holds for digital advertising.
As part of the Talent Management Exchange, Lisa Dallenbach, Chief Talent Officer, joins a panel discussion covering topics surrounding performance management including development, measurement, integration with other departments, and more.
MediaPost and Portada are combining forces to create a bigger and stronger Hispanic Sports Marketing Forum. Joshua Spiegelman, Managing Director, Mindshare Spotlight, will discuss eSports and its multicultural fan base, plus the crucial role of influencers in this medium.
Speaking at the Mirren Summit on Media Innovation, Tim Scholler, Managing Director, Communications Planning, brings his expertise on brand positioning, innovation and marketing.
The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising.
Genuine cross-channel marketing is at odds with even the smallest organizations and their fiefdoms. This panel of marketers featuring Mike McLaughlin, starts to dissolve internal discord around budgets, KPIs, goals, inertia and tradition.
Silicon Beach Fest is LA’s original festival that celebrates LA’s tech, entertainment and startup community with panels, keynotes, workshops, mixers, and more. Richard Beale, Mindshare, Partner, is a speaker on the "Advertising Apps on Mobile Phones and Tablets" panel.
At Crisp Media's event, shopper marketing executives from brands and agencies will discuss the effects of digital and mobile technologies on shopper and retail marketing.
Moderator: Risa Crandall, SVP, Crisp Media
- Michael Berelian, Managing Director, Mindshare NA
- Brendan O'Marra, Director, Digital and Promotion at Sun Products Corporation
- Cherly Policastro, Shopper Marketing Team Leader, RB
- Kelly Boatright, Director, Shopper Marketing, Coca-Cola
- Joy Mead, Associate Marketing Director, P&G
As ad blockers ignite consumer rebellion against clutter and intrusiveness, how can tech be marshalled to enrich relevance and user experience? How can two of the key creative institutions in traditional media – the ad agency and the content provider – survive technologies that seem to disintermediate both? And how will automation and precision targeting change the last bastion of traditional media –- TV?
Senior executives and their mentees from Mindshare’s mentor program will meet and mingle after a fireside chat with GroupM’s Brian Lesser, interviewed by Mindshare’s Brian DeCicco. Lesser will discuss mentorship and its impact on his career.