Mindshare@CES is a curated experience to bring the most relevant and inspiring news and events of CES® to our client guests. We’ll introduce new dynamic partners and offerings, inspiring conversations and of course, the most innovative debuts from the CES® show floor. Our theme is Create the Inevitable—we’ll start by revealing how technologies add value to brands and how they affect consumer's everyday lives. This year our experience focus areas are: Shop+, the Shopper Experience; Life+, the IoT and more; and, Content+, the creative that captures and engages consumers in new ways. With these underlying currents, we'll reveal how technologies add value to brands and how they affect consumer's everyday lives.
In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.
Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a robot!
At CES, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked our leaders about what tech stood out to them—what was either the most interesting, inspiring, or just plain surprising. Here’s what they had to say.
This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on the intersection of retail and tech and what's next for brands.
Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech that stood out to him, along with the implications for media and marketers.
"Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living." - Cindy Gustafson, Chief Strategy Officer.
At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are below - you can read the full piece in print.
As the CEO and Founder of Eko, digital interactive video streaming, Yoni chats with us at CES and weighs in on the evolution of different mediums from plays to radio to TV.
We chat with Will Sandwick, Head of Insights at Blippar who predicts that the personalization of content enabled by facial recognition will be a big trend this year. He also tells us what new tech is he is most excited about. Check out the full Q&A!
From the future of AR, to today's concrete advice for brands, Mindshare's Greg Manago shares his insights at the intersection of technology and content at CES 2017.
From AI to VR to the connected home and more, hear from Mindshare's Cindy Gustafson, Jeff Malmad, Greg Manago, and Joe Migliozzi on top trends at CES 2017!
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!).
“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your clients,” said Cindy Gustafson, chief strategy officer for North America at Mindshare.
Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event - including a preview of what to expect at this year's show from AOL's Jesse Chambers. Get the score on VR, AI, connected cars, and more.
We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR and Lucid Sight.
Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps.
As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring.
The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, a programmed bot may be whipping up that venti skim macchiato at Starbucks.
While emerging trends like mixed reality, A.I., and live video had more substantial years by way of generating conversation and publicity, location consistently acted as a fundamental component of these trends.
“In the next five years, all brands will have a chatbot,” said Jeff Malmad, managing director and head of mobile and Life+ at Mindshare North America. “And to be successful, these chatbots must provide value in the form of relevant content and immediacy.
Following a breakout year for experiential technologies, Mindshare NA's Jim Cridlin talks about the opportunities and challenges for marketers leveraging virtual reality and augmented reality.
From Amazon Echo to autonomous cars, GroupM Chief Digital Officer Rob Norman weighs in on the tech trends at the 2017 Consumer Electronics Show.
CES® is a registered trademark of the Consumer Electronics Association. Mindshare is not affiliated with or endorsed by CES or the Consumer Electronics Association.
Following CES 2016, Warc collected takeaways and insights from industry leading executives, including Mindshare's Chrissie Hanson, Head of Strategy, West Coast. See what she had to say about augmented reality, wearables, and more.
Norm Johnston, Chief Digital & Strategy Officer, Mindshare WW talks VR, breath related technology, turning products into connected objects, and what the usual suspects were up to at #CES2016.
Retail has emerged as one of the most important verticals at the Consumer Electronics Show. In a piece for Campaign, Mindshare's Joe Migliozzi, our global lead for Shop+, explores the key takeaways and highlights for connected shopping.
Why the 'connected home' should lose its title: Billie Whitehouse, CEO of Wearable Experiments, talks to Mindshare about the wearables space, the physical ego vs. digital ego, and more. We met up with Billie at CES, at the Refinery29 Dreamers' Suite.
We've entered the third wave of digital advertising: adaptive mobility. In Mobile Marketer, Mindshare's Jeff Malmad explores the world of connected everything at CES 2016.
Just how far will connected devices go in 2016? Mindshare sat down with Brian Wong, Co-Founder and CEO of Kiip, to get his thoughts on the wearables space, the growth of messaging apps, and why new camera technology for 360 video is one of the most exciting things coming out of CES.
We sat down with Cindy Gustafson, the head of Mindshare’s Invention Studio (a unit dedicated to driving creativity in media) to get her take on this year’s Consumer Electronics Show. See what she had to say about VR, sensors, autonomous driving, and more.
Double the Culture Vulture, double the fun: check out this week's newest tech and cultural trends in our second Culture Vulture Live video - a special edition for CES 2016. From Lego robotics to DietScensors, here's the latest from Mark Potts.
At Digital Hollywood’s CES event, Mindshare’s Chrissie Hanson (Head of Strategy, West Coast) explored the growth and opportunities in social streaming in a panel with executives from MRY, Manatt Digital Media, Waywire Networks, Tubular Labs, and more.
This week, on Mindshare's Culture Vulture Live: we're coming to you from the Consumer Electronics Show in Las Vegas. From Uber Wi-Fi to a Braille smartwatch, Mark Potts explores what's trending in technology and culture.
What should marketers expect from CES 2016? We talked to Mindshare's Jordan Bitterman, Jeff Malmad, and Chrissie Hanson to get their take on this year's show - from sensor technology to virtual reality and beyond. It's time for marketers to dream big.
With the quick evolution of technology over the past decade, CES has evolved into a major marketing destination, drawing reps from the world's largest brands, agencies, and media companies. Mindshare's Jeff Malmad weighs in on this year's show for marketers.
Adweek looks at how marketers are using sensor technology, from wearables to beacons to virtual reality and more. Mindshare's Jeff Malmad discusses biometric sensors and the agency's recent campaign with Jaguar.
In the course of just the past year, Facebook has moved from being a social platform to becoming a new way in which people consume media, says Mindshare's Jordan Bitterman in this Beet.TV interview in the lead-up to CES and marketers' expectations.
Mindshare's Chrissie Hanson explores the future of social streaming at Digital Hollywood's CES event.