Congratulations to our teams on Dove and Volvo. We collected a Media Silver Lion for Dove #SpeakBeautiful as well as four Lions total in the Direct and PR categories for our collaboration with Grey on Volvo’s ‘The Greatest Interception' - including a Grand Prix.
Adweek: Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3 Days
Adweek recaps our seminar at Cannes Lions, and the insights we gleamed with Lightwave from our biometric data project. Over 100 Cannes Lions attendees participated in the program, contributing to 20 million data points across heart rate, location, movement, and much more. See the results here.
As we get ready for our Cannes Lions seminar today with Lightwave (check it out at 4:20pm at the Inspiration Stage), you can preview a couple of stats from Cannes attendees' biometric data this week.
Biometric pulse image by Lightwave.
As chair of the Cannes Media Lions jury this year, our global CEO Nick Emery talks about how to create great work in media. Read on for insights for agencies, clients, publishers, and more.
We gave away 35 free Apple Watches today in preparation for Thursday's Cannes Lions session. But even if you didn't get one, you can still help us define the pulse of Cannes. Your biometric data could become part of the story - just download the Lightwave Pulse app here: http://mndsh.re/pulse
This week, on Mindshare's Culture Vulture Live: Your smartphone addiction could actually help improve your life. Jeff Malmad explores the growing consumer trend of outsourcing control to tech, along with our upcoming seminar at Cannes Lions.
Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market. Check out Beet.TV's interview with Jeff Malmad, with more info about our upcoming Cannes Lions session with Lightwave.
As we get ready to talk about the wearable and data opportunity onstage at Cannes, check out this eMarketer piece on four brands that are leveraging wearables - including one of our client campaigns.
Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in a partnership that kicks off this month with a group experiment at the Cannes Lions festival.
In just a few weeks, we'll be onstage with Lightwave's Rana June in Cannes to present the future of biometric data and marketing. In the meantime, check out this interview we did with Rana back in January - hear her take on the future of wearables, what inspired her to start Lightwave, and how her work connects brands to consumers.