Chatbots may have been one of the big tech trends of 2016, but few advertisers have yet embraced the idea of making artificial brand personas that consumers can interact with.
As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry.
Making media fun again: why we must free our industry from outdated models
Now, I'm looking at how brands can dictate change in the podcast space to speak to a female audience in an untapped but meaningful way.
Cannes is ‘lit’ (and I’m not just talking about the sun).
Brands that “jump on the bandwagon” inevitably fail with cause marketing. Intention is no longer enough and brands that use equality in media need to have purpose.
WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and relevant, but also unexpected.
With technology rapidly changing immersive tech it's getting lighter, faster, and cheaper with more processing.
While there is a consistent balance of equal gender representation at the festival, I took extra note today during specific sessions as well as during meetings with tech partners.
The majority of discussions and insight coming out of today was around how humans will work with Artificial Intelligence and machine learning.
Chatbots and messaging were big themes on Tuesday in Cannes.
Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity.
Talent isn't gender-specific. Talent isn't defined by ethnicity. Yet the advertising industry continues to lag in diversity and gender equality.
Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. It’s in this backdrop that POPSUGAR hosted Mindshare for an intimate dinner with award-winning actress Elisabeth Moss
Cannes Lions is now in full swing and we wasted no time today attending panels and activations. Two major panels on gender equality and diversity happened today on opposite ends of the Croisette.
It’s official: the Cannes Lions Festival is in full swing! I got right down to business and popped over to the Palais to hear a panel on ‘The Creative Ethics of Cognitive Intelligence’
Find out why OmniVirt's Michael Rucker told us just because something is creative doesn't mean it will work.
The Weather Company CMO Jordan Bitterman tells us why machines will never truly be able to replace human creativity. Check out his advice for brands looking to dive into AI and more.
With day one fin, we're in full Lions-mode here on the Côte d'Azur. First stop? Le Palais II to check out the health tech innovations and short lists.
Bonjour Cannes! We could, quite literally, see man and machine in constant interaction while on our way to the Palais to attend the first of many sessions.
Our U.S. CEO Adam Gerhart shares his advice for brands and marketers on how to get the most from their Cannes Lions experience and the key trends that should be part of every conversation.
Ad Age spoke to some of your advertising and communications industry peers, including Cindy Gustafson, to ask them about the weirdest things they bring to Cannes.
Once again I will have the fortune of sharing the beaches in the south of France with the best advertising talents in the world as I return to The Cannes Lions International Festival of Creativity for a second consecutive year.
This week, on Mindshare's Culture Vulture Live: Amanda Hechinger gives us the lowdown about artificial intelligence in the spirits industry. These developments are part of a larger theme that we’re tracking called People vs. Machines; in fact, it’s one of the big trends that we’re following and writing about at this year’s Cannes Lions festival.
With many Cannes Lions panels about the rise of female leadership and representation of women in media, as well as several incredible campaigns that seek to break gender stereotypes, brands must keep their ear to the ground on the gender equality front, both from a business and advertising standpoint.
Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo and TJ Kelly, winners of the Media category in the 2017 U.S. Young Lions competition.
The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA and President of Mindshare Content+ Entertainment.
As a member of our Life+ North America team, Mindshare’s specialty innovation and emerging technology division, it’s especially exciting to see many of our core themes, like artificial intelligence, prioritized throughout the Festival.
A look at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity, featuring insights from Mindshare's Cindy Gustafson.
Check out the special bonus episode of our podcast series at Cannes! We sit down with two winners from Mindshare’s internal Young Lions competition to hear about their experiences and takeaways from Cannes.
Cannes Lions brings together the biggest players in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo have pulled together more highlights and takeaways from some of their favorites.
The use of data in the creative process can unlock tremendous insights and ideas. But many are still against doing it. Our Chief Data Officer, Rolf Olsen, reflects the data vs. creativity issue, as well as some of the creative data-driven businesses that were at Cannes this week.
We sat down with Spotify’s Liberty Carras Kelly to for an inside look at the streaming platform. Hear her insights on how the emotions and data behind music can inform artist tours, brand opportunities, and more.
Where does investment banking fit in at Cannes? Find out from LUMA Partners' Gayle Meyers as she shares her predictions on the transformation of media commerce (keep an eye out for those international players), insights on the state of digital media spending and fragmentation, and more.
No two Cannes Festivals are the same, and Patrick Charlton has the data to prove it. As the Director and Co-Founder of Buzz Radar, he sits down with Bethany Mach to talk about what the data at Cannes says, what's changed in the conversation, and why there's been a 20-25% decline in social chatter.
From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo, Manager, Strategic Planning, have pulled together highlights and takeaways from some of their favorites.
In episode three of our Cannes podcast, Bethany Mach sits down with the team from Sqor, a sports social network company. Hear from Founder and CEO Brian Wilhite, Chief Revenue Officer Jon Gregg, and Sqor board member and football legend Brett Favre!
Mindshare Canada's Devon MacDonald gives us the juice on the key themes and takeaways from this year's Cannes Media Lions shortlist.
Kudos to our Campari and Kleenex teams in the U.S., who have been shortlisted for the Media Lions in Cannes! Read more about the work here.
In the second year of the Glass Lion award, Mindshare scored the Grand Prix at the Cannes Lions festival for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.
In episode two of our Cannes Lions podcast, Bethany Mach sits down with Cary Tilds, Chief Innovation Officer at GroupM. From VR to AI, Cary looks at what’s fueling creativity at the festival this year and predicts what a Grand-Prix-winning campaign will look like in 2020.
Welcome to the first episode of our new Cannes Lions podcast series. For the premiere, hear from The Weather Company's Paul Walsh, and Mindshare's Adam Gerhart and Bethany Mach as they talk about Cannes, how weather data can drive creativity in media, and why weather is better than sex.