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Variety: NewFronts Go to Hollywood: Presenting Companies Announced for Inaugural L.A. Ad Event

Excerpt: The Digital Content NewFronts — the online-video biz’s version of the TV upfronts — were founded in 2012 by AOL, Digitas, Google/YouTube, Hulu,...

NewFronts 2018

Background: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, which took place in New York City from 30th April- 4th...

YouTube’s Brandcast: When the real NewFront celebrities are brands

While YouTube’s Brandcast featured no shortage of celebrities per usual (including Ariana Grande, Camila Cabello, Trevor Noah, and Tyler Oakley), the real heavy hitters...

Condé Nast NewFront: Please Don’t Say “Bae”

For NewFronts week, content that appeals to millennial and Gen Z viewers has been the name of the game. Thus, the majority of Condé...

ESPN’s debut at NewFronts!

With National Anti-Bullying Day taking place tomorrow, it felt appropriate that Olympic freestyle skier Gus Kenworthy took the stage at yesterday’s ESPN NewFront event...

Hulu NewFront: Scale, new measurement solutions, and more

Six billion hours watched in 2017. Time spent increased by 60%. And over 20 million subscribers. Growth and scale was a big focus at...

OATH NewFront – Brands Matter. Trust Matters.

Brands Matter. Trust Matters. That was the theme of last night’s inaugural Oath NewFront, where actor Jamie Foxx emceed the event at Pier 26. In...

The Twitter NewFront: Live content, feminist programming, and more

This week, Mindshare is bringing you timely recaps and insights from the NewFronts, looking at the content, brand implications, and more. At last night’s event,...

POV: 2017 Digital Content NewFronts

NewFronts 2017 Recap by Mindshare North America on Scribd Background: The IAB’s annual Digital Content NewFronts has just wrapped up in NYC.  The event, the digital...
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Beet.TV: Mindshare’s Witkowski – ‘Inspired And Educated’ By Digital Content NewFronts

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data...
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Mindshare@NewFronts: Jason Smith Talks YouTube

Coming to you from the red carpet at Brandcast: Mindshare's Jason Smith (Managing Director, Digital Investment Lead, Chicago) gives us his takeaways from last...
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Mindshare@NewFronts: Janet Levine Talks PopSugar

A push towards co-creation and adaptive content: Janet Levine (Managing Director, Invention Studio) shares her quick takeaways for brands from yesterday's PopSugar NewFronts event. ...

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Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed...

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