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Digiday: As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners

Excerpt: While other NewFronts presenters made a strong argument for advertisers to invest outside of the upfront cycle, they have yet to make a sufficient...

Tubefilter: This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine...

Excerpt: The biggest recurring themes of last week’s NewFronts — an annual digital advertising confab founded by the Interactive Advertising Bureau (IAB) — were audio content and brand safety. At...

NewFronts Debrief: Vice

Mindshare's Neil Harrington, Manager, ULTRA Direct, gives us the scoop on Vice. 1. The big talent onstage:  Vice rolled out several of their own big guns,...

NewFronts Debrief: YouTube Brandcast

Mindshare's Natalya Namts, Associate Director, Digital Investment, gives us the scoop on last night's YouTube Brandcast. The big talent onstage: Talent is always the...

NewFronts Debrief: Vudu

Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu's Upfront. 1) The talent onstage: Stefanie Jay, General Manager, WMG Jeremy Verba, VP...

NewFronts Debrief: Hulu

Mindshare’s Ashley Gordon, Associate Director, Digital Investment, shares her insights on yesterday's Hulu Upfront. The big talent onstage: Where do we begin?  After getting the...

NewFronts Debrief: Verizon Media

Mindshare’s Kaitlyn Rich, Associate Director, Digital Investment, shares her insights on last night’s Verizon Media NewFront. The big talent onstage: The New York Jets’...

NewFronts Debrief: Condé Nast

Mindshare’s Francia Miller Cohen, Director, Digital Investment, gives us the scoop on today's Condé Nast NewFront. The big talent onstage: Anna Wintour and a musical...

NewFronts Debrief: Twitter

Mindshare's Jarett Fienman, Director, Digital Investment, gives us the scoop on last night's Twitter NewFront. The big talent onstage: Unfortunately Jack Dorsey was not...

NewFronts Debrief: Viacom

In a week filled with lots of content, sales pitches, and very little sleep, Mindshare is bringing you a debrief on some of the...

Variety: NewFronts Go to Hollywood: Presenting Companies Announced for Inaugural L.A. Ad Event

Excerpt: The Digital Content NewFronts — the online-video biz’s version of the TV upfronts — were founded in 2012 by AOL, Digitas, Google/YouTube, Hulu,...

NewFronts 2018

Background: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, which took place in New York City from 30th April- 4th...

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Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...

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