What’s dirtier than a toilet seat? Your smartphone. Studies have shown that smartphone screens typically house more germs that toilet seats. So, the Japanese are combating germs by installing smartphone cleaning paper in Narita Airport’s restroom stalls, right beside the toilet paper dispenser.
Cynopsis Media has named not one, but two of Mindshare’s leaders to its inaugural Top Planners & Buyers List: Frank Puma (Director of Digital Investment in New York) and Whitney Smith (Associate Director of Digital Investment in Chicago).
In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.
Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a robot!
At CES, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked our leaders about what tech stood out to them—what was either the most interesting, inspiring, or just plain surprising. Here’s what they had to say.
Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today.
Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality.
This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on the intersection of retail and tech and what's next for brands.
Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech that stood out to him, along with the implications for media and marketers.
"Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living." - Cindy Gustafson, Chief Strategy Officer.
At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are below - you can read the full piece in print.
We chat with Will Sandwick, Head of Insights at Blippar who predicts that the personalization of content enabled by facial recognition will be a big trend this year. He also tells us what new tech is he is most excited about. Check out the full Q&A!
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!).
“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your clients,” said Cindy Gustafson, chief strategy officer for North America at Mindshare.
Last night, we welcomed our clients and teams to CES with a special Mindshare cocktail event - including a preview of what to expect at this year's show from AOL's Jesse Chambers. Get the score on VR, AI, connected cars, and more.
We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL's Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR and Lucid Sight.
Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. While bots are still nascent, as technology improves they are poised to replace brand websites and individualized apps.
The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, a programmed bot may be whipping up that venti skim macchiato at Starbucks.
While emerging trends like mixed reality, A.I., and live video had more substantial years by way of generating conversation and publicity, location consistently acted as a fundamental component of these trends.
“In the next five years, all brands will have a chatbot,” said Jeff Malmad, managing director and head of mobile and Life+ at Mindshare North America. “And to be successful, these chatbots must provide value in the form of relevant content and immediacy.
The dating app Tinder has launched a new podcast called DTR, which examines subtleties of dating and the hookup culture through a data-driven sociological lens. While some millennials walk the walk when it comes to their dating lives, putting their feelings and frustrations on dating into words is a different story.