WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and relevant, but also unexpected.
Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. It’s in this backdrop that POPSUGAR hosted Mindshare for an intimate dinner with award-winning actress Elisabeth Moss
We've all heard the news: Amazon is acquiring upscale, organic grocery chain, Whole Foods Market, for $13.7 billion. Mindshare's Russell Goldman, Director of Shop+, gives us the scoop on what this acquisition means for brands and marketers.
WPP agencies Ogilvy and Mindshare announced that Neo will join Mindshare as part of the Mindshare Performance Group. Working in partnership with our FAST (Future Adaptive Specialist Team) units, together we'll bring performance marketing to the next level for clients
Once again I will have the fortune of sharing the beaches in the south of France with the best advertising talents in the world as I return to The Cannes Lions International Festival of Creativity for a second consecutive year.
This week, on Mindshare's Culture Vulture Live: Amanda Hechinger gives us the lowdown about artificial intelligence in the spirits industry. These developments are part of a larger theme that we’re tracking called People vs. Machines; in fact, it’s one of the big trends that we’re following and writing about at this year’s Cannes Lions festival.
With many Cannes Lions panels about the rise of female leadership and representation of women in media, as well as several incredible campaigns that seek to break gender stereotypes, brands must keep their ear to the ground on the gender equality front, both from a business and advertising standpoint.
Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. In this special pre-Cannes edition, say hello to Patrick Lylo and TJ Kelly, winners of the Media category in the 2017 U.S. Young Lions competition.
The digital ecosystem is awash in content, but it’s not a case of more is merrier. “We think less is more,” says David Lang, Chief Content Officer for Mindshare NA and President of Mindshare Content+ Entertainment.
As a member of our Life+ North America team, Mindshare’s specialty innovation and emerging technology division, it’s especially exciting to see many of our core themes, like artificial intelligence, prioritized throughout the Festival.
Apple's Worldwide Developers Conference (WWDC) held both exciting possibilities and industry-changing announcements. The most relevant updates from Apple held true to the hottest tech topics in the industry: voice and AI, VR, AR and consumer privacy.