Black Friday: The Big Retail Moves

Background: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you...

Takeaways from Singles’ Day (AKA The Double 11 Shopping Carnival)

Background: The 2018 Double 11 shopping carnival (or Singles’ Day as it’s also known) is now in its tenth year. The 24-hour festival’s Gross Merchandise...

Speed of Culture: The Next Thing You Buy

Everything you wanted to know about the world of social commerce: on this episode of Speed of Culture, Mig Mora on our Invention+ team...

Adweek: With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to...

Excerpt: Queer media, broadly, is becoming a main outlet for young people to get their news, as they latch on to brands that have...

ANA Magazine: The Rewards of Taking Risks

The ANA explored risk-taking in marketing (and why too much risk-aversion is a bad thing), featuring insights from Danielle Koffer, Chief Client Officer, U.S.,...

What to Expect for Singles’ Day 2018

Background: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...
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Are We Spoiled By Convenience?

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare's...