Twitter and Pinterest’s New Ad Offerings 2019

Background: In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to...

Adweek: OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

Excerpt: Now YouTube is the latest to chip away at traditional TV’s hold on live sports rights as the streaming platforms eye the biggest upcoming...

Prime Day 2019 Preview

Background: On July 15th, Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and...

Instagram Explore Ads

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce...

The Wall Street Journal: Olympic Games Are Getting More Competitive for Advertisers

Excerpt: “These events are one of the few remaining forms of entertainment that people feel compelled to watch in real time. Viewers want to see...

Facebook Libra

Background: Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...