Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do...

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare's Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a...

Coalition For Better Ads Update

Background: The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it...

Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the...

Excerpt: Advertisers buy Freedive programmatically from Amazon's demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix...

Project YouDoYou partners with Rebecca Minkoff, PopSugar

NEW YORK / PR Newswire--Project YouDoYou, Mindshare North America's and GroupM's first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting...

AdExchanger: Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans...

In AdExchanger, Aleksandra Injac, our U.S. managing director and programmatic practice lead, shares a bit about how we work with clients on programmatic, as...
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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...