BlackRock wins at the Gramercy Institute Strategy Awards

Congratulations to our BlackRock team, named winners in the Gramercy Institute's Financial Marketing Strategy Awards! Now in its 16th year, the Gramercy Institute brings...

Ad Age: Pandora Reveals Its First Sonic Logo

Excerpt: The concept of a sonic logo is hardly new: The drumroll played during the 20th Century Fox intro was created by composer Alfred Newman...

Mindshare Canada’s Barton Wong Wins Jeopardy!

Last week, #TeamMindshare Canada's Barton Wong, Senior Associate, Trading, took part in popular TV game show Jeopardy! The show features a quiz competition in...

Mindshare Unplugged: Meet Tamara Elmir

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

eMarketer: Making Marketing Attribution Work Means Choosing the Right Metrics

Excerpt: When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points....

ITP2.1

Background: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the...
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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...