Mindshare wins at MediaPost’s Digital OOH Awards

Congratulations to our Mindshare and GroupM teams - together they won at MediaPost's Digital Out of Home Awards for "Elevate Your Career," a collaborative...

Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

Snapchat Dynamic Ads

Background: Snapchat is rolling out Dynamic Ads, a product that automatically creates ads and target audiences in real-time, to help compete for digital ad dollars...

Facebook Watch European Expansion

Background:  Facebook announced the expansion of its Facebook Watch platform in Europe this week at the annual MIPCOM conference held in Cannes, France. Details and Implications:  Facebook...

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

Women’s Wear Daily: Tough Times Makes for Strange Bedfellows

Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need...
- Advertisement -
- Advertisement -

Mindshare Unplugged

Press

POVs

Awards

Culture Vulture Live

video

What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
video

Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
video

Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...