eMarketer: Advanced Marketing Attribution

For their latest report, eMarketer profiled our advanced attribution work. Mindshare's Ikechi Okoronkwo, Managing Director, Marketing Sciences, explains how we're bringing a more holistic view...

Ad Age: Technically Speaking – Outsmart Intelligent Tracking

Ad Age has launched its new column, Technically Speaking, where they go in-depth on a particular tech topic with industry experts. In the first...

Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Can a brand ask its audience to change?

Don Draper, the famed anti-hero of AMC’s Mad Men, once opined that advertising was based on happiness—specifically, a kind of happiness that was "a...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know. Details and Implications:   Alphabet: Revenue for Q4 2018...

Super Bowl LIII Wrap Up

Background: Brands played it relatively safe at Super Bowl LIII and many were less than impressed with the lack of creativity and edginess they’ve come...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...