Media Post: Mindshare Examines The Media Multiverse

Excerpt: "If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love—more so than what a brand could...

Welcome to the Media Multiverse: Mindshare North America Releases New Insights on the Future...

Welcome to the media multiverse: an industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one...

One Saturday in Portland to Dream Fearlessly

On Veteran's Day, American Family Insurance, Mindshare and Amazon partnered together with ChickTech, a nonprofit dedicated to retaining women in the technology workforce and...

New York Times: Pizza Is Partisan, and Advertisers Are Still Adjusting

Excerpt: These situations, said Norm Johnston, global chief digital officer for Mindshare, are a reminder that for companies today “there is nowhere to hide.”  “In an...

Marketing Land: Addressable TV from the media buyer’s perspective

Excerpt: How digital-like is buying advanced TV? In terms of data execution, addressable TV is quite similar. “You’re using data sources to identify and triangulate audiences,”...

Snapchat launches new audience filters

Background: Snapchat has launched new audience based filters to give advertisers a new option to reach consumers using the platform and increase creative messaging. Details and...
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Culture Vulture Live

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Look on the Bright Side!

In this episode of Culture Vulture Live, Gabriella Kaplan highlights brands who focus on the...
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What do a CIA Agent and Pasta Mascot Have in Common?

On this episode of Mindshare's Culture Vulture Live, Gabriella Kaplan solves the mystery of what...
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Meet Generation Z: Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to Generation Z.