Google Marketing Live 2018

Background: Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to...

Digiday: Turner’s esports league aims for growth with more tournaments, advertisers

Digiday looks at the growth of Turner Sports' Eleague - the tournaments and games it's hosting, its broadcast on TBS, and more, including insights...

Mindshare Canada Appoints Sarah Thompson Chief Strategy Officer

Mindshare Canada, the global media agency network that's part of WPP, today announced that Sarah Thompson joins the agency leadership team as Chief Strategy Officer. As...

Mindshare Unplugged: Meet Maddison Mutschler

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello...

Aydin at the World Cup: Brand activations, community, and more

For a kid who grew up in a country that celebrated soccer like no other sport, the FIFA World Cup excites me more than...

Adweek: Is $119 Amazon’s Achilles’ Heel?

Excerpt: Nevertheless, Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, said the “no membership” messaging can be competitive for...
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Culture Vulture Live

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All That Glitters Is Not Gold

On the latest episode of Culture Vulture Live: Kelly Garland in our Invention Studio looks...
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When In Doubt, Add A Puppy

If your puppy is your favorite binge-watching partner, then you’re not alone: on our latest...
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Patience is a Virtue

Short-term programs aren't enough: on our latest episode of Culture Vulture Live, Mindshare NA's Mai...