Amazon Merges Ad Business

Background: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place,...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by...

Facebook and Instagram Limits

Background: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media...

Project Dragonfly

Background: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also...

Mindshare Unplugged: Meet Eli Sandoval

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello...

Hold My Cape: Mindshare at Comic-Con

The crowds at San Diego Comic-Con are claustrophobic, sweaty, and contagiously happy.  This year’s convention was no exception. The throngs of caped fans and...
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Culture Vulture Live

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Are We Spoiled By Convenience?

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare's...
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All That Glitters Is Not Gold

On the latest episode of Culture Vulture Live: Kelly Garland in our Invention Studio looks...
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When In Doubt, Add A Puppy

If your puppy is your favorite binge-watching partner, then you’re not alone: on our latest...