GeoMarketing: Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’

Excerpt: Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice...

Snapchat’s Shoppable AR

Background: This week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015 - which let advertisers...

Truth is Trust at Canada’s #MSHUDDLE

At this year’s #MSHUDDLE, Mindshare Canada hosted more than 20 partners who examined the topic of truth and trust in the era of fake...
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Childhood Reimagined: Culture Vulture Live

On this episode of Culture Vulture Live, James Kelly does a deep dive into the Childhood Reimagined trend that was identified at Mindshare.  

Huddle at Mindshare Portland: Decoding Gen Z

You’ve heard of Generation Z. Maybe you live across the pond and say “Zed”. Whatever you call them, they’re a complicated bunch on the...

AdWeek: How to Eliminate Bias in Data-Driven Marketing

Excerpt: Ikechi Okoronkwo, director of marketing sciences at media and marketing services company Mindshare, said bs comes from data scientists inadvertently allowing their own assumptions to influence...
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Culture Vulture Live

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Childhood Reimagined: Culture Vulture Live

On this episode of Culture Vulture Live, James Kelly does a deep dive into the...
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The Age of Shallow Knowledge

On this episode of Culture Vulture Live, James Kelly discusses the age of shallow knowledge,...
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The Great American Crisis (?)

This episode of Culture Vulture Live, hosted by Beryl Zhao, takes a deep dive into...