Spectacles are Snap Inc.’s innovative first foray into hardware: sunglasses for Snapchat that take wearable camera tech to a whole new level. Spectacles make capturing video easier than ever, by syncing the cameras, located on the top corners of the glasses’ frames, to your Snapchat account via Bluetooth.
Get to know Rolf Olsen, Chief Data Officer, Mindshare North America in this interview with Terence Scroope. What does he binge-listen to on his long flights to and from the office? How would he go about escaping from a deserted island? What would he want to do if he wasn’t working at Mindshare? Find out!
There’s no place like home. More and more 40-something-year-old adults are moving back in with their parents. While many people who do this are typically in the 20-30-year age range, it’s becoming more accepted for those above that bracket to make the same move.
The AFI team from MS Chicago and MS Entertainment recently launched the Fearless Dreamers campaign. American Family Insurance became the first partner to sign a seven-figure deal with AOL/RYOT to produce a branded 360-degree/VR video series.
The tried and true stereotype that women shop more than men may have been shattered: NBC looks at Mindshare's Black Friday and Cyber Monday research to dive into male shopping habits, millennials, and more.
It’s no secret: women love to shop. But who spends more on Black Friday and Cyber Monday shopping? The answer may surprise some people. CBS talks to holiday shoppers about our Black Friday/Cyber Monday research.
The Content Council has announced a new award for 2016 – Content Innovator of the Year. This award is presented to David Lang who has made significant contributions to the content marketing industry by virtue of his innovative and creative strategies.
Apple is allegedly looking to add a pair of digital glasses to its wearables portfolio in a project that, per Bloomberg, is “still in an exploration phase” and would be introduced in 2018 at the earliest. Jeff Malmad gives his perspective on the future of wearable tech.
As 2016 draws to a close, Mindshare’s West Coast region caps off a second consecutive year of accelerated growth. In the last two years alone, the staff in the Los Angeles office has grown 33 percent, including a fourfold expansion of the analytics team.
Make way for insights in aisle nine: Mindshare North America, the global media agency network that’s part of WPP, has released new research exploring consumer trends and plans for this year’s Black Friday and Cyber Monday shopping days
For millions of Chinese consumers, last night was a sleepless night, as they stayed up past midnight for their yearly shopping mania, Single’s Day (a.k.a ‘Double 11’). According to data released by commerce giant Alibaba, sales this year surpassed 100 million RMB (14.7 million USD) in 20 seconds.
Wine drinkers might sometimes come off as stuffy or pompous to some, but the Bordeaux Wine Council is aiming to change that. Creating a series centered around Bordeaux wines, the online videos target millennials and Gen Xers to show them that Bordeaux is affordable, accessible, and of course, delicious.
"By marrying brand identities with relevant properties — those that have already built equity in the hearts and minds of consumers — we can create opportunities for clients to participate, enhance the experience, and be a part of the fan narrative." Check out this op-ed by Joshua Spiegelman on SportsBusiness Journal.
As measurement tools improve, retailers can see how their marketing efforts drive actions at different stages in the customer journey. This is also why all types of marketing can be considered performance marketing, according to Diana Gordon, senior partner at Mindshare North America and director of Shop+, the agency’s commerce division.
Adam Gerhart, U.S. CEO, Mindshare, has been honored as one of The Internationalist’s 2016 Agency Innovators! Chosen out of several hundred nominations, this annual list honors 30 men and women from agencies across the globe.
Microsoft provided a view of what the near-future holds during the Windows 10 event that took place last Wednesday. The biggest focus of the event was its Windows 10 update called Creators, set to launch in early 2017. This week, Jeff Malmad writes our POV.