Check out the special bonus episode of our podcast series at Cannes! We sit down with two winners from Mindshare’s internal Young Lions competition to hear about their experiences and takeaways from Cannes.
Cannes Lions brings together the biggest players in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo have pulled together more highlights and takeaways from some of their favorites.
The use of data in the creative process can unlock tremendous insights and ideas. But many are still against doing it. Our Chief Data Officer, Rolf Olsen, reflects the data vs. creativity issue, as well as some of the creative data-driven businesses that were at Cannes this week.
We sat down with Spotify’s Liberty Carras Kelly to for an inside look at the streaming platform. Hear her insights on how the emotions and data behind music can inform artist tours, brand opportunities, and more.
Where does investment banking fit in at Cannes? Find out from LUMA Partners' Gayle Meyers as she shares her predictions on the transformation of media commerce (keep an eye out for those international players), insights on the state of digital media spending and fragmentation, and more.
No two Cannes Festivals are the same, and Patrick Charlton has the data to prove it. As the Director and Co-Founder of Buzz Radar, he sits down with Bethany Mach to talk about what the data at Cannes says, what's changed in the conversation, and why there's been a 20-25% decline in social chatter.
From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo, Manager, Strategic Planning, have pulled together highlights and takeaways from some of their favorites.
In episode three of our Cannes podcast, Bethany Mach sits down with the team from Sqor, a sports social network company. Hear from Founder and CEO Brian Wilhite, Chief Revenue Officer Jon Gregg, and Sqor board member and football legend Brett Favre!
In the second year of the Glass Lion award, Mindshare scored the Grand Prix at the Cannes Lions festival for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.
In episode two of our Cannes Lions podcast, Bethany Mach sits down with Cary Tilds, Chief Innovation Officer at GroupM. From VR to AI, Cary looks at what’s fueling creativity at the festival this year and predicts what a Grand-Prix-winning campaign will look like in 2020.
Welcome to the first episode of our new Cannes Lions podcast series. For the premiere, hear from The Weather Company's Paul Walsh, and Mindshare's Adam Gerhart and Bethany Mach as they talk about Cannes, how weather data can drive creativity in media, and why weather is better than sex.
The eSports industry is booming, and Mindshare has released new research to explore the growing opportunities for marketers. See what you should know about the fans, how they engage, and what brands should do.
Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Dan Eckrote, Associate Director of Planning on the Jaguar Land Rover account, and find out what makes him tick.
The Weather Company is bringing cognitive technology into advertising with the launch of Watson Ads, which will allow consumers to ask questions via voice and text to receive information on products or brands. Mindshare is proud to an agency launch partner for this industry-first offering, working with Unilever.
This week, on Mindshare's Culture Vulture Live: Facebook has filed a patent to turn people’s photos into customized emoji. The idea is that if you use an emoji on Facebook, their facial recognition technology will find a photo where you have a similar expression on your face, and then they’ll turn that photo into your very own emoji.
Controlling roughly a third of global ad spend, GroupM holds a lot of sway. And when it comes to viewability, it prefers a stronger definition than the industry norm set by the Media Ratings Council. We're proud to be a part of holding the industry accountable.
Selfies aren't just about yourself; now, they’re also about brands. New apps like ‘Pay Your Selfie’ and ‘Popular Pays’ are giving consumers the photo opportunities they never knew they wanted - brands are handing cash to consumers to take selfies with their products.
It may sound like something you'd hear in a futuristic sci-fi film, but the idea of altered reality is no longer limited to just fiction. Increasingly, it's becoming an integrated part of our world and an avenue for brands to explore. Mindshare's Rachel Lowenstein does a deep dive.
Congrats to Mark Longacre and Catherine Young, who took first place in the Media category for the 2016 U.S. Young Lions competition! Their campaign strategy turned disposable coffee cups into a powerful medium.
We took home several Festival of Media Awards for our workwith Dove, including the Best Insight Award (Silver) and Best Social Media Campaign (Silver) for #SpeakBeautiful, and Best Digitally Integrated Campaign (Bronze) for Love Your Curls.