This week, on Mindshare's Culture Vulture Live: Facebook has filed a patent to turn people’s photos into customized emoji. The idea is that if you use an emoji on Facebook, their facial recognition technology will find a photo where you have a similar expression on your face, and then they’ll turn that photo into your very own emoji.
Controlling roughly a third of global ad spend, GroupM holds a lot of sway. And when it comes to viewability, it prefers a stronger definition than the industry norm set by the Media Ratings Council. We're proud to be a part of holding the industry accountable.
Selfies aren't just about yourself; now, they’re also about brands. New apps like ‘Pay Your Selfie’ and ‘Popular Pays’ are giving consumers the photo opportunities they never knew they wanted - brands are handing cash to consumers to take selfies with their products.
It may sound like something you'd hear in a futuristic sci-fi film, but the idea of altered reality is no longer limited to just fiction. Increasingly, it's becoming an integrated part of our world and an avenue for brands to explore. Mindshare's Rachel Lowenstein does a deep dive.
Congrats to Mark Longacre and Catherine Young, who took first place in the Media category for the 2016 U.S. Young Lions competition! Their campaign strategy turned disposable coffee cups into a powerful medium.
We took home several Festival of Media Awards for our workwith Dove, including the Best Insight Award (Silver) and Best Social Media Campaign (Silver) for #SpeakBeautiful, and Best Digitally Integrated Campaign (Bronze) for Love Your Curls.
Google has released Gboard, a new keyboard for iOS devices. Gboard brings integrated Google searching to your keyboard, allowing you to search the web and send info without having to leave whichever app you're using. Mindshare looks at the implications and opportunties.
Is your morning commute literally driving you crazy? The National Highway Transportation Safety Administration has seen a rise in the number of fatal accidents caused by road rage or aggressive driving. Thanks to social media, companies are able to pinpoint when, where, and why people are experiencing the most anger on the road.
This week, on Mindshare's Culture Vulture Live: Channing Tatum recently appeared in the first episode of “Speechless with Carly Fleischmann.” It’s a new online talk show hosted by blogger and author Carly Fleischmann, a woman with autism who can’t speak. Here's what brands and marketers can take away from its success, and the trends that it taps into.
Pop-up shops have become popular for all kinds of brands in recent years, but U by Kotex has an idea that never popped up until now -- The Period Shop. Mindshare is proud to be a partner on this campaign.
This week, on Mindshare's Culture Vulture Live: we're looking at GPS art, a new trend that’s emerged for runners and bikers across the globe. Using fitness apps, more and more people are turning their running or biking paths into digital designs (such as movie characters, animals, etc.) and then sharing them online. See what brands and marketers can take away from all this.
Does shopping test your patience? While loud music, bright lights, and long lines may be part of a normal shopping experience, for those with autism, environments like these can be ridden with anxiety. We look at a new solution that one retailer's offering.
Starting soon, if you sell a product that has a Global Trade Item Number (GTIN, also known as a digital barcode) on Google, it will be compulsory to include it in your feed. We look at the implications for data and e-commerce.
AOL certainly brought it to the NewFronts this year! They shut down four blocks in Manhattan—literally. Whilst this wasn’t your usual NewFront, with presentation after presentation, they certainly had a lot to show.
Hear from Mindshare NA's Katerina Sudit, Managing Partner, Executive Lead on how the agency model has changed, how to drive creativity at work, mentorship, and more in this in-depth interview with Media Village.
This week, on Mindshare's Culture Vulture Live: While vinyl records are hitting sales highs, it turns out that half of the buyers aren't actually listening to them. So what gives? We look at the trends concerning nostalgia and self-expression and that means for brands.
After a slew of recent announcements, Facebook has joined the likes of Periscope, YouTube, Blab and more with its live stream feature, Facebook Live, which is reportedly one of the platform's highest priority initiatives – and a pet project of Facebook CEO Mark Zuckerberg.
Last week marked I-COM’s annual Global Summit, hosted in Seville, Spain. In conjunction with the event, I-COM organized multiple pre-summit challenges, including a data science hackathon. Naturally, #TeamMindshare was game.
This past weekend, Penny Arcade hosted its annual PAX East event, a massive three-day gaming expo that draws tens of thousands of attendees every year. Mindshare was on the ground to talk to the fans, exhibitors, and more.
This Week:'s Culture Vulture Live: How to Make Runway Art
Cups to #Cannes, congrats to our first place Young Lions Media winners! Their campaign turns coffee cups into a powerful medium. #canneslions #teammindshare
That's a whole lot of cat videos #factoftheweek #teammindshare
Meet us at the @Digiday Career Fair! We're here in #nyc and want YOU to join us #jobs #networking #digidaycareers #teammindshare
#TeamMindshare's Tiffany Winter (far right) talks influencers, contextual relevance, and more at @mediapost's #mpomma today #iwny @internetweek #latergram
Proud to take part in GroupM's Female Founders Forum today! Great new #startups & compelling ideas #womeninbiz
Exec director/global client lead Beth Mach took the stage yesterday at "The Transformation of Storytelling" panel with the WSJ, Ogilvy & Mather, and more at #mmsupfront16 #iwny
Join the PMS party at the Kotex pop-up shop in NYC! Celebs, music and champagne included! 138 5th avenue.
The best piece of advice that Adam Gerhart ever got? In our special AMA session today with @gojoemaceda, he said: Don't take things personally; don't dwell on anything but learn from those experiences.
Up from 28% in 2015. Our latest #factoftheweek comes from GroupM's Interaction 2016 report.
#takeyourkidstoworkday? Take your Vader to work day.
What are you doing to stay green? @rainforestclouds keeps page separators and non-confidential docs as scrap paper instead of throwing them away #earthday #teammindshare
Not to mention 772lbs of silver, 75lbs of gold, and 33lbs of palladium - a bonus #factoftheweek for #earthday
And that's just in one day #factoftheweek #facebook
Meet one of LA's rising media stars: @cristabeach. We talked to Crista in the latest edition of Mindshare Unplugged - check it out on MindshareInTheLoop.com #TeamMindshare
#TeamMindshare hits #f8 in San Fran to hear the latest and greatest coming from Facebook. And stay tuned for a POV on the implications for marketers after it's over.
Photo via @jl_212