Google’s annual developer conference – Google I/O – was held in Mountain View, CA last week. The event is known for being a spectacle of performances and giveaways and an innovation showcase built around wowing the press and investors. But this year is less flash and more bang.
This week, on Mindshare's Culture Vulture Live: Gabriella Kaplan gives us the scoop on Troll Cakes, which bills itself as both a bakery and a detective agency. The premise is simple: you send Troll Cakes a hateful comment that someone left you on the Internet. In returns, the baker turns it into a chocolate chip brownie cake. That cake is then delivered to the Internet troll in question (anywhere in the U.S.).
There were four key themes at this year's Digital Content NewFronts - check them out here, and see our detailed recap deck at the bottom for much more.
Mindshare won big at the recent Festival of Media Global Awards. We took home 11 awards across our network worldwide, with wins across North America, South America, Europe, and Asia. Get the details here.
This week, on Mindshare's Culture Vulture Live: we’re talking about DoggoLingo, a growing online language trend that's changing the way people talk about their pets. See the takeaways for brands and marketers here.
Media Village's Charlene Weisler spoke with Cindy Giller, our Atlanta office lead, about her career, creative thinkers, mentorship and being a mom. Check out her insights in this Q&A.
What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Mindshare's Emma Witkowski, Managing Director, Digital Investment Lead, West Coast & Atlanta, talks to Beet.TV about the NewFronts.
The 2017 Q1 results are in, and here is our regular round-up of the usual suspects
Coming to you from the red carpet at Brandcast: Mindshare's Jason Smith (Managing Director, Digital Investment Lead, Chicago) gives us his takeaways from last night's Google/YouTube NewFronts event - including what he says is a major turning point for the platform.
A push towards co-creation and adaptive content: Janet Levine shares her quick takeaways for brands from yesterday's PopSugar NewFronts event.
Say hello to Hulu Live and T-commerce: at the Hulu Upfront, Emma Witkowski talks about the platform's big announcement - a live TV offering – as well as the brand potential for their new T-commerce ads.
We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At the Twitter event, Jason Smith (Managing Director, Digital Investment Lead, Chicago) shares his takeaways for brands and has a big question for the social network.
Digiday looks at the role of brand safety at this year's Digital Content NewFronts, featuring insights from Mindshare's Christine Peterson.
Congrats to the U by Kotex team on winning big at the WOMMY Awards! The Power to the Period program won the Gold WOMMY for Cause Marketing, and then won the Grand WOMMY - the best overall entry from all the Gold winners.
Last week, we worked with GroupM to host the fifth annual Marketing Analytics Case Competition for Pace University’s Lubin School of Business. Every year, student teams are given real-world marketing and media challenges to solve—they work together to provide critical perspectives and real solutions in the data and analytics space.
Digiday looks at the growth of publisher partnerships and what they mean for the media landscape, featuring insights from Mindshare's Christine Peterson.
Amazon announced an update to its Alexa Skills policy that limits the ability of brands and developers to incorporate sellable advertising units inside Skills. Here's what marketers should know.
Last week Facebook hosted F8, its annual global developer conference - bringing together marketing partners and developers from all over the world for two days of sessions, workshops, and product demonstrations. Check out their key announcements here, from Messenger to analytics to Facebook Camera and more.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
This week on Mindshare’s Culture Vulture Live: Alexis Fragale discusses the RompHim™ trend and why the informal normal is the new dress to impress.