Getting an App noticed on the App store can be difficult. That's why Apple is launching a new search ads product for App developers, allowing them to bid for appearing in more desirable searches, much like Google's AdWords.
Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Whitney Smith, Associate Director of Digital Investment in Chicago, and find out what makes her tick.
The one, the only, Cindy Gustafson, our Chief Strategy Officer for U.S., talks media (and fashion) trends, the entrepreneurial spirit of our agency, and her advice on knowing (and breaking) the rules effectively in an interview with Mindshare's Jason Maggs.
Fighting a parking ticket could mean the ultimate battle of filing paperwork, going to the dreaded DMV, or possibly getting a lawyer. But now, there's a bot for that! Here, we explore bots emerging across cultures and discover how companies can use this AI technology to their advantage.
Hiking or biking? Night out or evening in? We got a chance to catch up with Adam Gerhart in our new "Let's Ask" series. Find out the best advice he's ever received, the worst thing about him and his favorite Billy Idol song.
We’re excited to announce the appointment of Jason Smith as Senior Partner, Managing Director, Digital Investment! Jason will lead the agency’s Digital Investment Group in Chicago, driving digital trading and investment for clients across the office. He reports to Jonathan Hsia, Managing Partner, Head of Digital Investment, Mindshare NA.
If you’ve ever experienced technical difficulties with instruction manuals, would they be any easier to follow in comic strip form? Picture this: Apple is animating their user manuals to make them more user-friendly. The new cartoon-like App Review Guidelines are meant to make the directions clearer, but will putting the same text into dialogue bubbles make the content any easier to understand?
Check out the special bonus episode of our podcast series at Cannes! We sit down with two winners from Mindshare’s internal Young Lions competition to hear about their experiences and takeaways from Cannes.
Cannes Lions brings together the biggest players in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo have pulled together more highlights and takeaways from some of their favorites.
The use of data in the creative process can unlock tremendous insights and ideas. But many are still against doing it. Our Chief Data Officer, Rolf Olsen, reflects the data vs. creativity issue, as well as some of the creative data-driven businesses that were at Cannes this week.
We sat down with Spotify’s Liberty Carras Kelly to for an inside look at the streaming platform. Hear her insights on how the emotions and data behind music can inform artist tours, brand opportunities, and more.
Where does investment banking fit in at Cannes? Find out from LUMA Partners' Gayle Meyers as she shares her predictions on the transformation of media commerce (keep an eye out for those international players), insights on the state of digital media spending and fragmentation, and more.
No two Cannes Festivals are the same, and Patrick Charlton has the data to prove it. As the Director and Co-Founder of Buzz Radar, he sits down with Bethany Mach to talk about what the data at Cannes says, what's changed in the conversation, and why there's been a 20-25% decline in social chatter.
From Will Smith to Anna Wintour to David Copperfield and more, Cannes Lions brings together the biggest names in media, marketing, tech, and entertainment. We know you can’t make it to every seminar, so Mindshare’s Jason Maggs and Patrick Lylo, Manager, Strategic Planning, have pulled together highlights and takeaways from some of their favorites.
In episode three of our Cannes podcast, Bethany Mach sits down with the team from Sqor, a sports social network company. Hear from Founder and CEO Brian Wilhite, Chief Revenue Officer Jon Gregg, and Sqor board member and football legend Brett Favre!
In the second year of the Glass Lion award, Mindshare scored the Grand Prix at the Cannes Lions festival for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.
In episode two of our Cannes Lions podcast, Bethany Mach sits down with Cary Tilds, Chief Innovation Officer at GroupM. From VR to AI, Cary looks at what’s fueling creativity at the festival this year and predicts what a Grand-Prix-winning campaign will look like in 2020.
Welcome to the first episode of our new Cannes Lions podcast series. For the premiere, hear from The Weather Company's Paul Walsh, and Mindshare's Adam Gerhart and Bethany Mach as they talk about Cannes, how weather data can drive creativity in media, and why weather is better than sex.
The eSports industry is booming, and Mindshare has released new research to explore the growing opportunities for marketers. See what you should know about the fans, how they engage, and what brands should do.
Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Dan Eckrote, Associate Director of Planning on the Jaguar Land Rover account, and find out what makes him tick.