Nearly half of 18-34 year olds say that they’re commitment-phobes across many things in their lives. And, relevant for marketers, this commitment phobia also happens at the store. See what brands can do about it in Mark Potts' piece in Forbes.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
You may be old enough to drink, but you're not old enough to dance in this club - unless you're 40. We look at a new nightclub event in Sydney, Australia called 40up, and how it fits into a trend that Mindshare is tracking called, "The Boomaissance."
As influencer marketing grows in importance, its measurement is coming to the forefront. But what should marketers look for when choosing influencers, and which measurement strategies will help them best determine the return on investment (ROI)?
A new update from Google now enables advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Don’t be late to school, or you might get sent to detention the Mindful Moment Room. Kids at the Robert W. Coleman Elementary School are getting a dose of meditation instead of being punished with detention.
What’s dirtier than a toilet seat? Your smartphone. Studies have shown that smartphone screens typically house more germs that toilet seats. So, the Japanese are combating germs by installing smartphone cleaning paper in Narita Airport’s restroom stalls, right beside the toilet paper dispenser.
Cynopsis Media has named not one, but two of Mindshare’s leaders to its inaugural Top Planners & Buyers List: Frank Puma (Director of Digital Investment in New York) and Whitney Smith (Associate Director of Digital Investment in Chicago).
In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.
Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a robot!
At CES, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked our leaders about what tech stood out to them—what was either the most interesting, inspiring, or just plain surprising. Here’s what they had to say.
Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today.
Some come to CES for the self-driving cars and smart sprinkler systems; media companies and advertisers are in Las Vegas to talk voice and artificial intelligence. And pour some cold water on virtual reality.
This year, more than ever, physical shopping has blurred with digital experiences - and that's a trend that we saw throughout CES 2017. We sat down with Joe Migliozzi, Shop+ Lead for Mindshare NA to get his take on the intersection of retail and tech and what's next for brands.
Data is the glue for everything from connected devices to machine learning and more. So at CES 2017, we sat down with Rolf Olsen, Chief Data Officer at Mindshare NA, to get his take on the trends and tech that stood out to him, along with the implications for media and marketers.
"Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living." - Cindy Gustafson, Chief Strategy Officer.
At CES 2017, the Consumer Technology Association's official print publication interviewed four agency leaders to look at what's next for marketers, and the intersection between brands and technology. Excerpts from their interview with Adam Gerhart, U.S. CEO, Mindshare, are below - you can read the full piece in print.