Business Insider: An ad agency is ‘hacking’ search results on Amazon’s Alexa, and it...

As consumers increasingly adopt digital voice assistants, big brands know they need to cash in on the opportunity. But when it comes to...

Campaign: Kill the Binary

Media operates in binaries. Publishers’ media kits are divided up in men/women. Brands usually brief us on wanting to reach one of two genders....

What’s New in OTT Streaming Services

Background: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM...

Mindshare Unplugged: Meet Maggie Siu

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello...

WSJ: Tastemade Orders Up $35 Million Funding Round, Aims to Cash In on Data

As the Wall Street Journal examines the latest news from Tastemade, Mindshare NA's Whitney Smith weighs in on the digital food space overall. Excerpt: The spread...

MediaPost: LGBTQ Representation – Where Marketing Falls Short

As the LGBTQ community gains more widespread acceptance and recognition, its impact on mainstream society has grown tremendously. But with this increasing influence, appropriation is...
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Culture Vulture Live

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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...
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Are We Spoiled By Convenience?

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare's...