Facebook Acquires Vidpresso

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person...

eMarketer: Using Marketing Data For Merchandising

Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer’s new report explores how some companies...

Broadcasting & Cable’s Top Media Planners and Strategists: Dan Eckrote

Broadcasting & Cable has selected Mindshare NA’s Dan Eckrote, Managing Director as one of its Top Media Planners and Strategists – a list that honors...

Amazon Merges Ad Business

Background: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place,...

Ad Age: Back-to-school shopping list: Pencils, books — and mac and cheese

Ad Age has the scoop on the new TV campaign for Annie's Homegrown, launching today, with creative from Pereira O'Dell and media handled by...

Facebook and Instagram Limits

Background: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media...
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Culture Vulture Live

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Are We Spoiled By Convenience?

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare's...
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All That Glitters Is Not Gold

On the latest episode of Culture Vulture Live: Kelly Garland in our Invention Studio looks...
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When In Doubt, Add A Puppy

If your puppy is your favorite binge-watching partner, then you’re not alone: on our latest...