This week on Mindshare’s Culture Vulture Live: Alexis Fragale takes us back in time to the early 2000s. At least, that’s what we’re seeing with the rising popularity of older musical headliners. More and more young audiences are becoming nostalgic for music of the Millennium era, such as emo, ‘90s hip-hop and boy-band bubblegum pop.
We're excited to announce the appointments of Eric Geiger and Scott Wensman as Executive Director and Managing Director, respectively. Geiger will lead the agency’s work with Lionsgate, while Wensman will oversee other Los Angeles clients such as Nordstrom, Campari, Nature Made, ARCO, and more.
In this episode of Mindshare’s Culture Vulture Live, Brooke Robinson, Director of Social Media at Mindshare Canada, explores the concept of “slow shopping” and how brands can show empathy for their consumers.
Ben & Jerry's, Patagonia, and Hellmann's have launched eco-conscious efforts to make the world a better place. Find out how beer and mayonnaise are helping to save the environment...or at least making consumers more aware of their carbon footprints.
Adweek, the leading source of news for marketing, media, and advertising professionals, has named Cheryl Idell, West Coast Lead at Mindshare, as one of its L.A. Media Stars—an inaugural list that celebrates the best and brightest minds across media agencies in southern California.
It's becoming abundantly clear to everyone connected to the U.S. television economy that the once near universal reach of the cable television bundle is in decline. What’s more, the reach that remains is under growing competition and increasing value scrutiny. Check out this piece by Rob Noorman of GroupM.
eMarketer's new report looks at the growth of cross-platform video buying, and the opportunities and challenges for marketers and brands. Featuring insights from Mindshare's Emma Witkowski and other industry leaders.
On October 4th, Alphabet (Google's parent company) announced several new hardware devices and advancements in software, particularly in voice interaction and artificial intelligence. Learn more about the details and implications here.
Advertising Week brings together industry leaders across marketing, media, technology, and entertainment. In New York, the conference celebrated its 13th year, featuring over 260 daytime seminars and workshops from September 26-30. Mindshare sent a team to report back—here were some of the key themes.
Emojis and stickers are everywhere that millennials are. They are both part of the visually driven communication landscape that millennials subscribe too. Jeff Malmad, Head of Mobile and Life+, discusses how agencies and brands are making the leap into iMessage to reach this influential demographic.
"Media agency world is not for everyone, but, if you ever do decide to work for a media agency, make it Mindshare. They’ll take good care of you, let you grow and provide with opportunities, you just have to take them." Read Ivars Krutainis great piece on his career at Mindshare.
50% of adults report that they look at their phone on average 30 times a day, and 20% of the time is spent specifically consuming video content. How is that changing content creation for brands? Michelle Nagelberg has the recap from Advertising Week.
That bundle of joy is actually a bundle of fur: this week on Mindshare's Culture Vulture Live, we're looking at new data on how millennials today are choosing pets over children (and treating their puppies like babies). Check out our insights about the new path to adulthood, and what that means for marketers.
GroupM has helped form The Coalition for Better Ads - a global industry movement of publishers, agencies, technology companies and advertisers that aims to develop and implement new standards in digital advertising.
It's no secret that native advertising has grown tremendously. Mindshare's Michelle Nagelberg recaps some of the seminars from the Native Ad Forum at Advertising Week, from social targeting to trade desks adapting to the mobile native era.
No matter where you fall politically, everyone can agree on the importance of storytelling in a presidential campaign - and for a brand as well. Mindshare's Alex Colcord recaps the Elections 2016 panel.