Mindshare Canada Appoints Sarah Thompson Chief Strategy Officer

Mindshare Canada, the global media agency network that's part of WPP, today announced that Sarah Thompson joins the agency leadership team as Chief Strategy Officer. As...

Mindshare Unplugged: Meet Maddison Mutschler

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello...

Aydin at the World Cup: Brand activations, community, and more

For a kid who grew up in a country that celebrated soccer like no other sport, the FIFA World Cup excites me more than...

Adweek: Is $119 Amazon’s Achilles’ Heel?

Excerpt: Nevertheless, Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, said the “no membership” messaging can be competitive for...

The Snapchat Amazon Integration

Background: Earlier this week a self-described “technology leaker” tipped off TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a...

Adweek: Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime’s...

Our Chief Instigation Officer, Joe Maceda, was recently interviewed for a piece on some of the unintentional marketing that's been happening from political guests...
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Culture Vulture Live

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All That Glitters Is Not Gold

On the latest episode of Culture Vulture Live: Kelly Garland in our Invention Studio looks...
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When In Doubt, Add A Puppy

If your puppy is your favorite binge-watching partner, then you’re not alone: on our latest...
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Patience is a Virtue

Short-term programs aren't enough: on our latest episode of Culture Vulture Live, Mindshare NA's Mai...