Google Ads Expands Same-Meaning Close Variants

Background: Google recently announced that it will be expanding close variants to include words that have the same meaning as the original word. This change...

Broadcasting & Cable’s Top Media Planners and Strategists: Nick Bernard

Broadcasting & Cable has selected Mindshare's Nick Bernard, Senior Partner and Director, as one of its Top Media Planners and Strategists – a list that...

Instagram Tests Removal of Likes

Background: Instagram has started hiding the number of Likes on posts in six countries: Ireland, Italy, Japan, Brazil, Australia and New Zealand, following a successful...

Fortune: Data Sheet

Excerpt: “They were selling to us that Snapchat was, ‘Hey, you could reach everybody.’ Everybody knew that really wasn’t the case,” said Jim Cridlin, global...

MediaPost: Made-Over Housewives Tout Fiber One Brand Overhaul

Excerpt: General Mills is using several personalities from Bravo's Real Housewives franchise to support Fiber One. The "Work Done" creative, developed with Joan, Mindshare and...

Ad Age: The Growing Talent Abyss—And Why Both Agencies And Clients Are Accountable

In this op-ed, our U.S. CEO, Adam Gerhart, looks at how clients and agencies can shift to the same side of the table in...
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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...