Amended Rule 40: Marketing With Olympic Athletes At The 2020 Games

Background: Earlier this year the IOC relaxed the restrictions placed on Olympic participants during the Olympic Games under Bylaw 40.3 of the Olympic Charter (colloquially...

Firework

Background: The Wall Street Journal has reported that Google is interested in buying the social media app Firework, viewed by many as a competitor to...

Women’s Wear Daily: Tough Times Makes for Strange Bedfellows

Excerpt: Ritu Trivedi, global client lead at Mindshare USA, said these recent deals are being driven “by an understanding that bricks and clicks do need...

Mindshare Wins Big at Adweek’s Media Plan of the Year Awards

Adweek has awarded Mindshare, the global media agency network that is part of WPP, with five wins at its Media Plan of the Year Awards. For...

Adweek: Agencies Show That When It Comes to Buying Media, It’s Not What You’ve...

Excerpt: Humans, being creatures of habit, are smitten with Amazon’s Alexa, which will make shopping suggestions based on past purchases. According to Mindshare, 85% of consumers...

Taboola and Outbrain Merge

Background: Taboola is acquiring Outbrain to create a $2 billion company. The two former rivals both operate advertising-based content recommendation engines for publishers. Details and Implications: The...
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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...