She Runs It’s Working Mothers of the Year: Laura Powers

Congratulations to Mindshare's Laura Powers, Managing Director, Client Leadership – she’s been named one of She Runs It's Working Mothers of the Year! This...

GroupM This Year, Next Year: 2019 Ad Forecast

Background: GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections...

Facebook Live Shopping

Background: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger. Details and...

‘Tis the (Cuffing) Season

The days are getting shorter and the nights are getting longer. We’ve already survived a city-crippling snowstorm. And Netflix binges are on the rise....

Ad Age: Pillsbury Pumps Cinnamon Roll Smells Into Movie Theaters

Excerpt: Scent appeal. At several movie theaters across the country, the ads really smell—like cinnamon rolls. Pillsbury is pumping the delicious scent into 25 theaters...

Volvo Wins at the Festival of Media North America Awards

A huge congratulations to our Volvo team: last night they won the award for "Best Branded Content led by Digital Channels" at the Festival...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...