Last week Facebook hosted F8, its annual global developer conference - bringing together marketing partners and developers from all over the world for two days of sessions, workshops, and product demonstrations. Check out their key announcements here, from Messenger to analytics to Facebook Camera and more.
A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
This week, on Mindshare's Culture Vulture Live: Karina Marinha looks at Disneybounding, a fashion trend where people dress up like Disney characters, except they’re using everyday clothes instead of costumes. See the lessons for brands and marketers here.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.
This week, on Mindshare's Culture Vulture Live: A new study shows that for more than 40% of millennials, how Instagrammable their trip will be is the biggest deciding factor for choosing a vacation spot. James Kelly has the scoop here.
Congrats to Kayla O'Leary - part of the winning team at the 4A's ReSolve competition, a one-day think tank where young agency professionals use their creativity to make a difference in the world. She and her team will go on to present their campaign at the UN's Oceans conference.
Why 'skills' are the new apps: The FT looks at the landscape for brands and voice recognition platforms, featuring insights from Mindshare's Jeff Malmad and Norm Johnston, along with GroupM's Cary Tilds.
Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Amanda De Fields in Toronto, and find out what makes her tick.
We're launching Community X, a women’s leadership initiative in partnership with Charlotte Beers, former U.S. Under Secretary of State. The program brings both Mindshare executives and clients together, making it more unique than a standard female leadership training or retreat programs.
This week, on Mindshare's Culture Vulture Live: the couple that hates together, stays together. Karina Marinha looks at Hater, a different kind of dating app. See how it falls under a larger trend that we've been tracking for brands called "My World / The World."
This week, The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web. The new standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. The views are reflective of 25,000 consumers based in North America and Europe.
Jaguar's Art of Performance campaign took home one of the only two Grand Prix Statues at the Internationalist Awards. On top of that, both our Jaguar and Chex Mix clients snagged some serious hardware at the Telly Awards
At SXSWi, Mindshare’s Gabriella Kaplan sat down for a Q&A with Ben Lerer, CEO of Group Nine Media (which owns brands including Thrillist, NowThis, The Dodo and Seeker). Check out Lerer’s thoughts on influencer marketing, content distribution, and more