Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed...

Adweek: Amazon Is Reportedly Prepping an Ad-Supported Music Service for Echo Devices

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio...

The Mentorship Gap: New Research from Mindshare U.S. Highlights Opportunities in the Workplace

NEW YORK—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now...

WSJ Magazine: Why Fashion and Luxury Companies Are Investing in Film

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego...

Facebook Brand Safety: Inventory Filters

Background: Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the...

On Amazon and Alexa-enabled headphones

Last week, Bloomberg reported that Amazon is developing its own Alexa-enabled wireless ear buds - a significant move for sure. What does this mean...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...