Spotify Podcast Acquisitions 2019

Background: Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on...

Can a brand ask its audience to change?

Don Draper, the famed anti-hero of AMC’s Mad Men, once opined that advertising was based on happiness—specifically, a kind of happiness that was "a...

Quarterly Earnings Roundup

Background: It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know. Details and Implications:   Alphabet: Revenue for Q4 2018...

Super Bowl LIII Wrap Up

Background: Brands played it relatively safe at Super Bowl LIII and many were less than impressed with the lack of creativity and edginess they’ve come...

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that's...

Volvo Presents “The Longest Drive” Contest at Super Bowl

In true Volvo style, its idea for the campaign was to steal attention away from the big game and engage fans into a gaming...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...