This week on Mindshare's Culture Vulture Live, Alexis Fragale talks about food delivery via drone. Alphabet, Google’s parent company, is teaming up with Chipotle on the Virginia Tech campus to drop off food to students.
DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show.
Amazon’s in-home A.I. voice assistant, Alexa, is partnering up with BabyCenter, an online resource dedicated to all things surrounding parenthood. Read on for another example of society moving towards heavy reliance on connected devices at home.
The Mindshare LA Nordstrom team partnered with Snaps to create a co-branded custom, interactive emoji keyboard experience to generate awareness of the Topshop brand available at Nordstrom. Download the keyboard to express yourself with style!
A few weeks ago, Roy Wood, a Katmai National Park ranger, set up a Bear Cam near an Alaskan waterfall, 290 miles south of Anchorage, to capture a live-feed of feeding time. And who was there watching? The Passive Massive. Find out more here!
Rachel Lowenstein of our Life+ team reports on the hype surrounding the highly anticipated iPhone 7, the iOS10 update, and the Apple Watch Series 2. Read all about the implications and brand opportunities.
Everlane, Rent the Runway, and Corona illustrate the shifting world of e-commerce. Plus, Michael Berelian of Mindshare's Shop+ team offers his view on mobile technology and how it is making a fashion statement for retailers, online and off.
We’re finalists for four awards in OMMA’s mobile marketing, search, automotive, and entertainment categories! Plus, help us show #TeamMindshare some love by voting for us in the Member’s Choice Awards.
Lifestage mimics the early days of Facebook by only displaying your video profile and its popularity is built around connecting with your high-school peers. The catch? It's exclusively for ages 21 and under.
This is the first installment of AdExchanger’s PII series, which features the talent that makes the wheels turn in our data-driven advertising world. Hear from Mindshare’s Nazanin Jazayeri on her work in Marketing Sciences and how data drives our media strategies.
With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts. But will it be enough to compete with Facebook, YouTube, Instagram, and Snapchat?
From Buzzfeed to PopSugar to Google to AOL and more, our first West Coast Huddle brought together the most engaging and future-facing content exclusively for Mindshare. Plus, our colleagues from Portland and San Francisco joined us in LA for all the shenanigans.
Keurig-compatible K-cups filled with cough medicine instead of coffee have come to the rescue for the upcoming cold and flu season. These pods dispense hot water and cough syrup for a single-serving of dose of medicine.
Congrats to the Mindshare teams shortlisted for nine MMA Smarties Awards! The MMA Smarties Awards aim to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Adweek has honored Mindshare in the Project Isaac Awards! The Project Isaac Awards celebrate invention and groundbreaking ideas across the industry; Mindshare won in the Mobile category for our work with Campari America on the “Moments That Matter” campaign.
Cynopsis Media's HR Awards program honors the teams that help our industry recruit and develop talent, and shape corporate culture. We're honored to have won the Talent Recruiting Initiative and the Rising Star in HR awards!
Because voice assistants can help consumers function in hands- and even eyes-free scenarios, a good early example of their potential is in an application like cooking, said Joe Migliozzi, managing director and global lead at Shop+.
Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Dustin Niparko, Integrated Strategy Manager in New York, and find out what makes him tick.
The IAB Mixx Awards recognizes and celebrates the year’s best interactive marketing. Congrats to Mindshare's Unilever, Volvo, and American Express teams who've been shortlisted for a total of five awards!
Instagram recently introduced Stories, which allows users to share multiple photos and videos together in a slideshow format with their followers. Mindshare looks at how it compares to Snapchat's offering, with insights for brands.
This week, on Mindshare's Culture Vulture Live: we're looking at the rise of eSports. The International eGames Committee is soon hosting their global eGames tournament in Rio. It’s not part of the Olympics, but the timing and location isn’t exactly a coincidence. In fact, another group is actually applying to have eSports recognized as an official sport in the 2020 Olympics.
If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. Mindshare's research look at what sports people are most excited to watch, featuring insights from Mark Potts.