Mindshare Unplugged: Dan Ottinger

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

Ad Age: The 4 Ways Print Publications Can Reinvigorate Their Offerings

Excerpt: There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in...

AXE THE LABEL wins at the Shorty Awards

Congratulations to the AXE team, winning in the Shorty Awards in the Consumer Brand category for the AXE THE LABEL program. Now in its...

Facebook Voice Assistant

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed...

Adweek: Amazon Is Reportedly Prepping an Ad-Supported Music Service for Echo Devices

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio...

The Mentorship Gap: New Research from Mindshare U.S. Highlights Opportunities in the Workplace

NEW YORK—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now...
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Mindshare Unplugged

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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...