POV: Google’s New Ad Formats

Background: Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new...

Mindshare at 2019 I-COM hackathon in Malaga

Carrefour France needed to figure out a strategy that would be environmentally-friendly by reducing their investment in print catalogs, while foster store traffic and...

Mindshare Unplugged: Lacy Crawford

Mindshare Unplugged spotlights and interviews #TeamMindshare’s rising talent across North America. Everything we do is about Provocation with Purpose. We’re a team that is...

Variety’s 2019 Inclusion Summit and the Importance of Perspective

Perspective isn’t a luxury, it’s a necessity. This thought process laid the foundation for the third annual Variety Inclusion Summit, hosted in Los Angeles...

Business Insider: Lower-income customers are often a blind spot, but here’s why advertisers need...

Mindshare's Jodie Huang, Manager, Consumer Insights, looks at marketers' issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society...

Ad Age: How Condé Nast Built A Sound Video Structure On YouTube

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw...
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Culture Vulture Live

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What You Should Know about Gen Nice: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: it's time for an update on Gen...
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Rise of the Asian Economy: Mindshare’s Culture Vulture Live

On this episode of Mindshare's Culture Vulture Live: The past 18 months have been a...
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Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

On this episode: Dan Richardson takes a closer look at a trend we've identified as...