Nearly half of 18-34 year olds say that they’re commitment-phobes across many things in their lives. And, relevant for marketers, this commitment phobia also happens at the store. See what brands can do about it in Mark Potts' piece in Forbes.
This week, we take a look at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses - and then of course drink it at the end. It follows a trend that we've been tracking called Mind(ful) Optimization - check out the takeaways for marketers and brands.
You may be old enough to drink, but you're not old enough to dance in this club - unless you're 40. We look at a new nightclub event in Sydney, Australia called 40up, and how it fits into a trend that Mindshare is tracking called, "The Boomaissance."
As influencer marketing grows in importance, its measurement is coming to the forefront. But what should marketers look for when choosing influencers, and which measurement strategies will help them best determine the return on investment (ROI)?
A new update from Google now enables advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Don’t be late to school, or you might get sent to detention the Mindful Moment Room. Kids at the Robert W. Coleman Elementary School are getting a dose of meditation instead of being punished with detention.
What’s dirtier than a toilet seat? Your smartphone. Studies have shown that smartphone screens typically house more germs that toilet seats. So, the Japanese are combating germs by installing smartphone cleaning paper in Narita Airport’s restroom stalls, right beside the toilet paper dispenser.
Cynopsis Media has named not one, but two of Mindshare’s leaders to its inaugural Top Planners & Buyers List: Frank Puma (Director of Digital Investment in New York) and Whitney Smith (Associate Director of Digital Investment in Chicago).
In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives.
Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a robot!
At CES, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked our leaders about what tech stood out to them—what was either the most interesting, inspiring, or just plain surprising. Here’s what they had to say.
Tyson Foods has appointed Mindshare as the company’s U.S. media agency of record, responsible for planning and buying media for the company’s marquee brands, including Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand, the company confirmed today.