With Pinterest’s recently rolled out video player, brands can now run full auto-play video paid advertisements (with sound) that look like animated posts. But will it be enough to compete with Facebook, YouTube, Instagram, and Snapchat?
From Buzzfeed to PopSugar to Google to AOL and more, our first West Coast Huddle brought together the most engaging and future-facing content exclusively for Mindshare. Plus, our colleagues from Portland and San Francisco joined us in LA for all the shenanigans.
Keurig-compatible K-cups filled with cough medicine instead of coffee have come to the rescue for the upcoming cold and flu season. These pods dispense hot water and cough syrup for a single-serving of dose of medicine.
Congrats to the Mindshare teams shortlisted for nine MMA Smarties Awards! The MMA Smarties Awards aim to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Adweek has honored Mindshare in the Project Isaac Awards! The Project Isaac Awards celebrate invention and groundbreaking ideas across the industry; Mindshare won in the Mobile category for our work with Campari America on the “Moments That Matter” campaign.
Cynopsis Media's HR Awards program honors the teams that help our industry recruit and develop talent, and shape corporate culture. We're honored to have won the Talent Recruiting Initiative and the Rising Star in HR awards!
Because voice assistants can help consumers function in hands- and even eyes-free scenarios, a good early example of their potential is in an application like cooking, said Joe Migliozzi, managing director and global lead at Shop+.
Every month, Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Dustin Niparko, Integrated Strategy Manager in New York, and find out what makes him tick.
The IAB Mixx Awards recognizes and celebrates the year’s best interactive marketing. Congrats to Mindshare's Unilever, Volvo, and American Express teams who've been shortlisted for a total of five awards!
Instagram recently introduced Stories, which allows users to share multiple photos and videos together in a slideshow format with their followers. Mindshare looks at how it compares to Snapchat's offering, with insights for brands.
This week, on Mindshare's Culture Vulture Live: we're looking at the rise of eSports. The International eGames Committee is soon hosting their global eGames tournament in Rio. It’s not part of the Olympics, but the timing and location isn’t exactly a coincidence. In fact, another group is actually applying to have eSports recognized as an official sport in the 2020 Olympics.
If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. Mindshare's research look at what sports people are most excited to watch, featuring insights from Mark Potts.
This week, on Mindshare's Culture Vulture Live: NBC has partnered with Facebook, Instagram, and Snapchat to produce short-form videos with Olympics content. They’ll feature everything from live highlights, to athlete interviews, to fan-curated stories, and more.
How do we teach empathy to kids – or even teenagers – who have yet to learn this crucial skill? As part of the "Someone Needs One" campaign, Kleenex, in partnership with some key members of The Yale Center for Emotional Intelligence have figured out one simple way.
As driverless cars ascend from Elon Musk’s lips to God’s ears, the out of home (OOH) industry is on the verge of a renaissance perhaps unseen since President Dwight D. Eisenhower created the interstate highway system in 1956.
Facebook is set to gain exclusive content for the upcoming Olympics, including interviews, highlights, recaps, and short-form videos posted on to Facebook and Instagram, but not full live streams of the competition, NBC announced in a press release last week.
These days, all consumer businesses are social businesses. Marketing around current events, news, and pop culture is a great way to be part of the conversation, and to get great results. Joe Maceda gives his insight on how brands can optimally coordinate their real-time marketing efforts.
The 4A's sits down with Tiffany Winter, Head of Strategy and Partnerships, Mindshare Content+ Entertainment, to talk about her experience with diversity at a major media agency, her career advice for others, and more.
The medals haven’t been awarded yet, but Mindshare NA has released new research for the 2016 Summer Olympics to explore the real winners of the upcoming games in Rio. We used The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities.
After months of speculation, Verizon has finally acquired Yahoo for nearly $4.83 billion in cash, slightly more than the $4.4 billion it paid for AOL just over a year ago. Mindshare's Norm Johnston weighs in on the deal and its implications for marketers.
Twenty-seven million championship game viewers. $11+ million in prize money. Screaming fans. Overflowing arenas. This isn’t professional football or hockey. This is eSports. Mindshare's Amanda Hechinger explores the growth of this medium, and the opportunities for brands.