Mindshare Unplugged spotlights and interview rising stars across Mindshare North America - people who exemplify our core values of Grit, Provocation, Speed, and Collaboration. Say hello to Katie German in New York, and find out what makes her tick.
This week, on Mindshare's Culture Vulture Live: Gabriella Kaplan gives us the scoop on Troll Cakes, which bills itself as both a bakery and a detective agency. The premise is simple: you send Troll Cakes a hateful comment that someone left you on the Internet. In returns, the baker turns it into a chocolate chip brownie cake. That cake is then delivered to the Internet troll in question (anywhere in the U.S.).
Mindshare won big at the recent Festival of Media Global Awards. We took home 11 awards across our network worldwide, with wins across North America, South America, Europe, and Asia. Get the details here.
Seven independent ad tech companies have set up a programmatic consortium to sync the cookies from their respective demand side and supply side platforms to create a universal identity asset. Here's what you should know.
Congratulations to Mindshare's Patrick Lylo and TJ Kelly - winners of the Media category in the 2017 U.S. Young Lions competition! Each of the winning teams will be sent to Cannes to compete as Team USA in the global Young Lions competition.
This week, on Mindshare's Culture Vulture Live: we’re talking about DoggoLingo, a growing online language trend that's changing the way people talk about their pets. See the takeaways for brands and marketers here.
What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it. Mindshare's Emma Witkowski, Managing Director, Digital Investment Lead, West Coast & Atlanta, talks to Beet.TV about the NewFronts.
Mindshare is one of the first agencies to partner with tech platform AdsWizz for enhanced advertising on iHeartRadio's Amazon Alexa skill. With the platform, content for existing streaming audio ads can now be customized for Alexa.
Coming to you from the red carpet at Brandcast: Mindshare's Jason Smith (Managing Director, Digital Investment Lead, Chicago) gives us his takeaways from last night's Google/YouTube NewFronts event - including what he says is a major turning point for the platform.
Say hello to Hulu Live and T-commerce: at the Hulu Upfront, Emma Witkowski talks about the platform's big announcement - a live TV offering – as well as the brand potential for their new T-commerce ads.
It's about co-appreciation, not just co-viewing: Whitney Smith shares her takeaways for brands from today's Disney/Maker NewFront event. See what she has to say about adaptive content and more, and check out the other NewFront videos that we're bringing your way this week.
We're coming to you from the 2017 Digital Content NewFronts, with daily videos and insights from some of the biggest events this week. At the Twitter event, Jason Smith (Managing Director, Digital Investment Lead, Chicago) shares his takeaways for brands and has a big question for the social network.
Congrats to the U by Kotex team on winning big at the WOMMY Awards! The Power to the Period program won the Gold WOMMY for Cause Marketing, and then won the Grand WOMMY - the best overall entry from all the Gold winners.
Last week, we worked with GroupM to host the fifth annual Marketing Analytics Case Competition for Pace University’s Lubin School of Business. Every year, student teams are given real-world marketing and media challenges to solve—they work together to provide critical perspectives and real solutions in the data and analytics space.
Last week Facebook hosted F8, its annual global developer conference - bringing together marketing partners and developers from all over the world for two days of sessions, workshops, and product demonstrations. Check out their key announcements here, from Messenger to analytics to Facebook Camera and more.
A look at Mindshare's new global women's leadership program, called Community X. Media Village spoke with Charlotte Beers and Mindshare's Helen McRae to discuss the challenges for gender equality, advice to women starting in the industry, and more.
This week, on Mindshare's Culture Vulture Live: Karina Marinha looks at Disneybounding, a fashion trend where people dress up like Disney characters, except they’re using everyday clothes instead of costumes. See the lessons for brands and marketers here.
If your business has an e-commerce component, chances are you’ve looked into Amazon’s paid search capability known as Amazon Marketing Services (AMS). AMS allows marketers to promote their products through different ad types on the Amazon search results page.