YouTube Brand Safety

Background: Google has announced that it is “making significant changes with the goals of keeping offensive content off YouTube” in response to the brand...

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR...

The Drum: CES isn’t about the hardware anymore

For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has...

Media in Canada: CES shows the voice battle is heating up

Excerpt: Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech...

Facebook Newsfeed Update Q1 2018

Background: On the 11th January 2018, Facebook made an announcement overhauling the way it presents publisher content in the news feed to address criticism about...

AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About

Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and...
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Culture Vulture Live

Welcome to the Media Multiverse!

On this episode of Mindshare's Culture Vulture Live, Alexis Fragale introduces us to the Media...
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Live From New York – It’s Pivoting To Video!

On this episode of Culture Vulture Live, Alexis Fragale talks about how live video is...
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Look on the Bright Side!

In this episode of Culture Vulture Live, Gabriella Kaplan highlights brands who focus on the...