Snap has launched a new ad creation tool to enable brands of all sizes to create their own Snap Ads. The move further opens up the platform to a long tail of advertisers in the same way that AdWords works for Google – creating a self serve platform for ad creation.
As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry.
WashPo continues to be one of the top news publications with regard to innovation, utilizing many nuanced channels to provide users with mobile experiences that are not only both smart and relevant, but also unexpected.
Equality is one of the major themes at Cannes Lions this year with 43 percent of the jurors now female, a record for the Festival. It’s in this backdrop that POPSUGAR hosted Mindshare for an intimate dinner with award-winning actress Elisabeth Moss